---
title: How do you track the success of digital ads?
description: "We track: Impressions & Reach, Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS) to determine the effectiveness of the ads."
---

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# How do you track the success of digital ads?

We track:

- **Impressions & Reach** (how many people saw your ad)
- **Click-Through Rate (CTR)** (how many clicked on the ad)
- **Conversion Rate** (how many booked a table or placed an order)
- **Return on Ad Spend (ROAS)** (how much revenue is generated from ads)