How to Connect Your Instagram to Your Facebook Page

Connecting your Instagram account to your Facebook Page allows you to: Run ads across both platforms, Sync DMs and notifications, and Use Facebook’s Business Suite for scheduling and analytics

✅ Step 1: Log into Facebook

  • Go to facebook.com and sign into your personal Facebook account that manages your business page.

    ⚠️ Use a desktop browser for the smoothest experience.

✅ Step 2: Go to Your Facebook Page

  • Click “Pages” from the left-hand menu, then select your business page.

    🔐 You must be an Admin of the Page to link Instagram through Page settings.
    ⚠️ If you’re using Meta Business Suite or running ads, you also need to be an Admin in the Business Manager (explained below).

✅ Step 3: Access Page Settings

  • If your Page uses the New Pages Experience, you can:

    • Click the gear icon (⚙️) at the bottom-left corner, or

    • Go to the Professional Dashboard, then select Settings

    Then, click “Linked Accounts”Instagram.

    ✅ Step 4: Connect Instagram Account

  • Click the “Connect Account” button next to Instagram.
    A pop-up will prompt you to log into your Instagram account.m.

✅ Step 5: Log into Your Instagram

  • Enter your Instagram username and password, then confirm any permission prompts.

    🔁 If your Instagram is a personal account, Facebook may ask you to switch to a Business or Creator account. Follow the prompts to upgrade it.

✅ Step 6: Confirm the Connection

  • Once connected, Facebook will show a confirmation message.
    You’ll now have access to Instagram tools inside your Facebook Page and in Meta Business Suite.

⚙️ Admin Access: What Level Do You Need?

There are two possible connection paths, and the required access depends on which one you're using:

Scenario Required Role
Connecting directly through Page Settings ✅ Facebook Page Admin is enough
Managing through Meta Business Suite, running ads, or assigning Instagram to assets ✅ Must be Admin in Business Manager that owns the Page & Instagram
 

🔐 To check your Business Manager access, go to business.facebook.com/settings → Users → People.


💡 Benefits of Connecting:

    • Manage Facebook + Instagram ads from one place

    • Schedule content using Meta Business Suite

    • Access a unified inbox for messages and DMs

    • Sync info like hours, address, phone number

    • View Instagram Insights from your dashboard

    • Enable cross-posting and branded content tools

🛠️ Troubleshooting Tips:

  • Make sure you are a Page Admin
    You must be an Admin (not just Editor or Moderator) of the Facebook Page to connect an Instagram account.

  • 💻 Use a desktop browser
    Meta's full settings and tools (including Instagram linking) are best accessed on desktop. Mobile may hide or limit these options.

  • 🚫 Ensure your Instagram account isn’t already connected to another Facebook Page
    An Instagram Business/Creator account can only be connected to one Facebook Page at a time. You must disconnect it first if it's already linked.

  • If using Meta Business Suite, ensure you're a Business Manager Admin
    If your Page and Instagram are part of a Business Manager, you must be an Admin in that Business Manager account to connect or manage Instagram access.