Connecting your Instagram account to your Facebook Page allows you to: Run ads across both platforms, Sync DMs and notifications, and Use Facebook’s Business Suite for scheduling and analytics
✅ Step 1: Log into Facebook
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Go to facebook.com and sign into your personal Facebook account that manages your business page.
⚠️ Use a desktop browser for the smoothest experience.
✅ Step 2: Go to Your Facebook Page
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Click “Pages” from the left-hand menu, then select your business page.
🔐 You must be an Admin of the Page to link Instagram through Page settings.
⚠️ If you’re using Meta Business Suite or running ads, you also need to be an Admin in the Business Manager (explained below).
✅ Step 3: Access Page Settings
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If your Page uses the New Pages Experience, you can:
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Click the gear icon (⚙️) at the bottom-left corner, or
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Go to the Professional Dashboard, then select Settings
Then, click “Linked Accounts” → Instagram.
✅ Step 4: Connect Instagram Account
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Click the “Connect Account” button next to Instagram.
A pop-up will prompt you to log into your Instagram account.m.
✅ Step 5: Log into Your Instagram
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Enter your Instagram username and password, then confirm any permission prompts.
🔁 If your Instagram is a personal account, Facebook may ask you to switch to a Business or Creator account. Follow the prompts to upgrade it.
✅ Step 6: Confirm the Connection
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Once connected, Facebook will show a confirmation message.
You’ll now have access to Instagram tools inside your Facebook Page and in Meta Business Suite.
⚙️ Admin Access: What Level Do You Need?
There are two possible connection paths, and the required access depends on which one you're using:
Scenario | Required Role |
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Connecting directly through Page Settings | ✅ Facebook Page Admin is enough |
Managing through Meta Business Suite, running ads, or assigning Instagram to assets | ✅ Must be Admin in Business Manager that owns the Page & Instagram |
🔐 To check your Business Manager access, go to business.facebook.com/settings → Users → People.
💡 Benefits of Connecting:
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Manage Facebook + Instagram ads from one place
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Schedule content using Meta Business Suite
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Access a unified inbox for messages and DMs
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Sync info like hours, address, phone number
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View Instagram Insights from your dashboard
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Enable cross-posting and branded content tools
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🛠️ Troubleshooting Tips:
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✅ Make sure you are a Page Admin
You must be an Admin (not just Editor or Moderator) of the Facebook Page to connect an Instagram account. -
💻 Use a desktop browser
Meta's full settings and tools (including Instagram linking) are best accessed on desktop. Mobile may hide or limit these options. -
🚫 Ensure your Instagram account isn’t already connected to another Facebook Page
An Instagram Business/Creator account can only be connected to one Facebook Page at a time. You must disconnect it first if it's already linked. -
✅ If using Meta Business Suite, ensure you're a Business Manager Admin
If your Page and Instagram are part of a Business Manager, you must be an Admin in that Business Manager account to connect or manage Instagram access.